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What Is Media?


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Team Digital

Basics on the topic What Is Media?


Media – a definition for elementary school children

People have always liked to exchange ideas with others. There are a lot of ways to do that these days. This exchange of information is called communication. If you e.g. For example, if you want to invite friends who live further away to your birthday, you can either write them an invitation card, call them, or send them an email. Telephone, letter and e-mail are all mediums and means of communication. So you help us send or receive a message to others. All means of communication together are called media.

What types of media are there?

Sometimes, however, the means of communication already mentioned are not sufficient. For example, if a researcher has made a great discovery, it would be too difficult to call all people around the world one by one. This is where the so-called mass media come into play. These are print media such as newspapers or digital media such as television. A researcher can use these channels to reach many people at the same time and, for example, report on previously undiscovered animal species. All people who are interested in the topic can then access this newspaper article or television report. This makes it very easy and convenient to access and share information. And what are new media, social media and digital media? This is the name of all types of communication that work over the Internet, because it hasn't been around as long as paper and pencil. You may have heard of them be it in elementary school science or about older siblings. This means Internet services such as Facebook, Twitter, Instagram, Whatsapp and Co., which you can use to exchange information with your friends online and share information. In the following image you can see an overview of all of today's media:

The history of the media – an overview

But there is such a variety of ways of getting in contact with others not always given. Since there wasn't even a telephone or television in the past, people had to find other ways of communicating. In the Stone Age, neighboring villages communicated with each other via drums or smoke signals, for example. By means of agreed codes, the residents then knew what the message meant, depending on the rhythm of the music or the sequence of short and long smoke signals. For example, they could warn each other about wild animals. In the Middle Ages there was already writing, but mostly only clergy and nobles could read and write, so that letters were not yet a suitable means of communication for everyone. In order to find out news, people in those days asked traveling traders. In 17. In the 19th century there were already a few stagecoaches. But the "crier" still announced important news. In 19. In the 19th century a new medium was invented, telegraphy. It was the forerunner of today's telephone. With the help of Morse signals from points, Dashes and pauses could be used to send short messages to the nearest telegraph pole. However, this was very complex and expensive. In the present, i.e. today, we have a large number of media at our disposal. Depending on the occasion and situation, we choose one or the other means of communication.

When do I use which medium?

When you think about which means of communication you want to use, you can ask yourself the following questions: -> How many people do I want to reach? -> Am I close to the other person or is she a stranger to me? -> Is the information confidential or public? -> How soon do I need an answer? If you want to reach many people or need to contact an official body, a factual e-mail is a good idea. A phone call, on the other hand, is useful if you need an immediate answer or want to talk about personal things. And letters are now mainly sent to older people or on special occasions such as birthdays.

Transcript What Is Media?

Have you used any media today? Maybe you just made a phone call with your smartphone, played a game, or watched an educational video? But have you ever asked yourself "What is Media?" Let's explore this question together. There are SO many different types of media. For example a smartphone, a book, a radio, a magazine, a television, or a tablet. Which of these media can you use to listen to something? And which do you use to watch something? If you need some more time to think about it, click the pause button. Let's sort together now. With the radio, ... you can LISTEN to something. The book and the magazine are media you can LOOK at. With the TV, you can mainly WATCH movies or shows. And what about the smartphone and the tablet? You can use them to WATCH something, but also to LISTEN to it. But that's not all: You can also use the devices to PARTICIPATE: Play games, write something, or take photos. So media can be used in different ways. Did you know that the word "media" comes from the Latin word "medium" which means "the middle" or "the mediator". A medium can transmit, or send, one or more pieces of information from one person to another. For example, a text message on your smartphone reaches a very specific person. That could be your best friend. Or a very specific group of people. For example, your birthday guests! But there is also media that reaches MANY people. This is mass media. It is aimed at a large number of people, or more precisely, at MASSES of people: This can be the television, ... the newspaper, or the Internet. Media, then, is the medium by which information is shared. The information can be pictures, ... texts, or ... sounds. Sometimes it is ONLY sounds, sometimes sounds AND pictures. And other times sounds, texts AND pictures together. You can say media also is a "means of communication". Through them, we get information, and then we can form our opinion on a subject. Let's take a report about the school festival at your school as an example. Each medium reports about it differently. On the radio, you hear an interview with your school principal. In the newspaper, you see a photo of a runaway goat that ate all the textbooks at the school festival. And on television, you see a report in which you learn how many books the goat has eaten. So you can find out about the festival in different ways and then form your own opinion. Forming an opinion is VERY important. Everyone is allowed to express their opinion FREELY. This is an important basic right in a democracy. Therefore always look and listen carefully at media, inform yourself, ... question what you hear, read and see... and THEN form your OWN opinion!

1 comment

1 comment
  1. Its so boring more entertaining like robots or Minecraft

    From Adelina, before 13 days